COMPANY OVERVIEW

The Pohly Company is a diversified marketing and publishing services company recognized as one of the leading custom content companies in the country. A 25-year-old business with extensive experience, we are dedicated to helping companies build quality relationships with the people that matter most to their businesses. We create, market, and monetize content programs that achieve measurable, and powerful, results. The Pohly Company also produces StepByStep Sales & Marketing for Small Business, an award-winning sales and marketing how-to program that helps entrepreneurs and small businesses develop more effective competitive market positioning and sales strategies and programs. We value creativity, imagination, intelligence, curiosity and, above all, flexibility and commitment — to our clients and to our teams.

Building brands: The Pohly Company works with global and national brands to develop fully customized content programs that support multiple media channels, including print, web, video, and mobile. Our mix of marketing expertise, journalism talent, sales acumen, and creative ingenuity are all leveraged to create, market, and monetize sustainable customer relationship programs.

Partnering with associations: The Pohly Company has more than 20 years of experience working with many types and sizes of associations. We have been highly successful working with our association clients as business partners providing a wide range of content services. Creating, rebranding, repositioning, and selling multi-platform content has been our specialty, and our association content programs often span many years of close partnership and collaboration.

Supporting publishers: The Pohly Company’s expertise and heritage in custom publishing has translated into a wide variety of services that can help publishers in both the short term and long term. We create content, we provide services to market the content, and we have a full capability in advertising sales services — in print and online — to monetize content. We are smart, fast, and flexible, and our capabilities and experience can be put to use when, where, and however you need them.

StepByStep Sales & Marketing for Small Business is an online how-to resource for entrepreneurs and small business owners. The program is designed to help your growing business get to the next level by improving your competitive market position and helping you sell better and more effectively. The StepByStep program provides online help via webinars, free weekly tips, and tool and techniques that are easy to understand and quick and simple to implement. Founded in 2006, StepByStep Sales & Marketing for Small Business is offered by The Pohly Company, a 25-year old marketing and publishing services firm, and is grounded in the 30 years of marketing and sales expertise offered by the company’s founder, Diana Pohly.